# fourthfloorcreative.co > AI-optimized mirror of fourthfloorcreative.co containing 51 pages totalling 45,513 words of clean markdown content, structured data, and semantic HTML. Original source: https://fourthfloorcreative.co/. Last updated: 2026-06-14T02:18:43.621Z. Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG). ## Homepage - [site-root.html](/content/site-root.html) (1 words) ## Articles & Blog Posts - [CASE STUDY Alan Wake 2](/content/case-studies/alan-wake-2/index.html) (455 words) - [Case study Diablo IV: Vessel of Hatred](/content/case-studies/diablo-iv-vessel-of-hatred/index.html) (740 words) - [CASE STUDY Apex Legend: Community Cup](/content/case-studies/apex-legends-community-cup/index.html) (241 words) - [Fourth Floor Creative](/content/cart/index.html) (1 words) - [blog/effective-content-creators-rely-on-the-human-factor.html](/content/blog/effective-content-creators-rely-on-the-human-factor.html) (1 words) - [blog/xbox-activision-blizzard-sony-and-bungie-what-it-says-about-the-new-frontier-of-the-pop-culture-wars.html](/content/blog/xbox-activision-blizzard-sony-and-bungie-what-it-says-about-the-new-frontier-of-the-pop-culture-wars.html) (1 words) - [Navigating The Celebrity Migration onto content creators’ turf - THE INFLUENCER TREND REPORT](/content/blog/great-celebrity-migration-influencer-trend-report/index.html): With traditional celebrities now muscling in on established ‘influencer’ content formats on YouTube and Twitch, what does that mean for the old divisions between the two groups, and how we might work with both within future influencer marketing?, With traditional celebrities now muscling in on established ‘influencer’ content formats on YouTube and Twitch, what does that mean for the old divisions between the two groups, and how we might work with both within future influencer marketing? (1,708 words) - [blog/how-twitch-works/index.html](/content/blog/how-twitch-works/index.html) (1 words) - [Why joining Fourth Floor is the best professional decision I’ve made](/content/blog/why-joining-fourth-floor-is-the-best-professional-decision-ive-made.html): I was recently asked why I joined Fourth Floor, and whether I would recommend joining a start-up. Those answers were fairly easy. But then, “What is my hope for Fourth Floor?” That one took more thought. Of course we have a clear vision, but it goes deeper than that…, I was recently asked why I joined Fourth Floor, and whether I would recommend joining a start-up. Those answers were fairly easy. But then, “What is my hope for Fourth Floor?” That one took more thought. Of course we have a clear vision, but it goes deeper than that… (1,204 words) - [What does an Influencer Marketing Agency do, and what makes a good one? 7 things you need to know](/content/blog/influencer-marketing-agency/index.html): An influencer marketing agency is an increasingly fundamental aspect of any truly modern marketing campaign. But while successful and rapidly growing, the fast-evolving medium still warrants some explanation. Here are the 6 things you need to know about (and look out for) in an influencer marketing , An influencer marketing agency is an increasingly fundamental aspect of any truly modern marketing campaign. But while successful and rapidly growing, the fast-evolving medium still warrants some explanation. Here are the 6 things you need to know about (and look out for) in an influencer marketing agency. (1,507 words) - [How we’re using the new Covid Supervisor role to (safely) return to live-action production work](/content/blog/covid-supervisor-role-safe-live-action-production/index.html): For anybody who works in production, risk and risk mitigation are at the forefront of the job. So Covid-19, as alien as it first seemed, was another challenge to be tackled head on. Here’s how we’re getting back to the production work we love, but doing it safely., For anybody who works in production, risk and risk mitigation are at the forefront of the job. So Covid-19, as alien as it first seemed, was another challenge to be tackled head on. Here’s how we’re getting back to the production work we love, but doing it safely. (1,181 words) - [NEWSLETTER 068 SUMMARY](/content/blog/newsletter-068-summary/index.html): A weekly summary of the Fourth Floor newsletter. To receive this free newsletter in full every Wednesday, simply sign up here ., A weekly summary of the Fourth Floor newsletter. To receive this free newsletter in full every Wednesday, simply sign up here . (513 words) - [A beginners guide to TikTok advertising](/content/blog/a-beginners-guide-to-tiktok-advertising/index.html): TikTok ads aren't really that complicated here we provide an easy guide to all the options that are currently available and examples of how they can been used., TikTok ads aren't really that complicated here we provide an easy guide to all the options that are currently available and examples of how they can been used. (1,913 words) - [Why collaboration is important to creativity - and invaluable to the self - in a shifting digital world](/content/blog/why-collaboration-is-important-to-the-self-and-creativity-in-a-shifting-digital-world.html): However much value you put on the brute-force power of “Just work hard”, don’t underestimate the power of open conversation and human collaboration to get you to the same place more intact., However much value you put on the brute-force power of “Just work hard”, don’t underestimate the power of open conversation and human collaboration to get you to the same place more intact. (1,341 words) - [NEWSLETTER 059 SUMMARY](/content/blog/newsletter-059-summary/index.html): A summary of the Fourth Floor Newsletter issue 059. To receive this free newsletter in full every Wednesday, simply sign up here ., A summary of the Fourth Floor Newsletter issue 059. To receive this free newsletter in full every Wednesday, simply sign up here . (987 words) - [Fourth Floor and Roucan sign partnership deal](/content/blog/index.html) (811 words) - [What will happen to influencer marketing in 2022? The experts have their say](/content/blog/influencer-marketing-in-2022-predictions/index.html): 2022 in influencer marketing will certainly be (another) record year. But what kind of records will we break, and in what direction will influencer marketing specifically - and the creator economy more generally - head? We’ve gathered experts from around the globe and added our in-house exp, 2022 in influencer marketing will certainly be (another) record year. But what kind of records will we break, and in what direction will influencer marketing specifically - and the creator economy more generally - head? We’ve gathered experts from around the globe and added our in-house expertise to come up with some thoughts for you.  (1,593 words) - [Charity Twitch streams: How to make your fundraiser a success](/content/blog/charity-twitch-streams-top-3-tips-for-a-successful-and-authentic-fundraiser.html): Charity drives are a great way for content creators to engage their communities and give back to a cause they care about, but there’s a lot involved in doing it right. Here are the key points for charity streamers to consider when planning a successful fundraiser., Charity drives are a great way for content creators to engage their communities and give back to a cause they care about, but there’s a lot involved in doing it right. Here are the key points for charity streamers to consider when planning a successful fundraiser. (1,539 words) - [4 Youtube channels to help you grow your own channel in 2021](/content/blog/4-youtube-channels-grow-your-youtube-channel-2021/index.html): Growing your YouTube channel can seem like a long, thankless task. Fortunately, lots of great YouTube channels provide fantastic insights, tips and valuable information to help you, stacking your odds of reaching your goals without having to wait too long., Growing your YouTube channel can seem like a long, thankless task. Fortunately, lots of great YouTube channels provide fantastic insights, tips and valuable information to help you, stacking your odds of reaching your goals without having to wait too long. (509 words) - [Twitch Rivals: What it is, how it works, where to watch, and who can participate](/content/blog/twitch-rivals/index.html): A staple of Twitch’s wider content and community offering, Twitch Rivals is an official slate of programming giving gaming content creators a year-round showcase for competition. Here’s the full breakdown of what Twitch Rivals is, how it works, who can participate, where to watch it, and much more., A staple of Twitch’s wider content and community offering, Twitch Rivals is an official slate of programming giving gaming content creators a year-round showcase for competition. Here’s the full breakdown of what Twitch Rivals is, how it works, who can participate, where to watch it, and much more. , Twitch is an interactive livestreaming service for content spanning gaming, entertainment, sports, music, and more. (832 words) - [I have the baton…](/content/blog/i-have-the-baton/index.html): “We stand on the shoulders of the women who came before us, women who had to fight for the rights that we now take for granted” This is a quote I regularly reflect on, one that gives me a multitude of emotions. At times it’s comfort, at others a reality-check, and at all times the guardrails of wh, “We stand on the shoulders of the women who came before us, women who had to fight for the rights that we now take for granted” This is a quote I regularly reflect on, one that gives me a multitude of emotions. At times it’s comfort, at others a reality-check, and at all times the guardrails of what I want my legacy to be. (1,046 words) - [Gaming influencers: working with them, doing it right, and succeeding](/content/blog/gaming-influencer/index.html): Gaming influencers serve the consumer culture around one of the highest grossing entertainment media worldwide. As such, gaming influencer marketing now has immensely powerful - and diversely creative - potential to reach audiences. If you’re just getting started, here’s a crash course explaining th, Gaming influencers serve the consumer culture around one of the highest grossing entertainment media worldwide. As such, gaming influencer marketing now has immensely powerful - and diversely creative - potential to reach audiences. If you’re just getting started, here’s a crash course explaining the topline need-to-know. (1,286 words) - [Is Instagram going all out to copy TikTok](/content/blog/is-instagram-going-all-out-to-copy-tiktok/index.html): Has Meta completely given up on photo sharing as the primary way Instagram is used and are instead going all in on short-form video whilst also trying to position Instagram as a branding and not a conversion platform. They have almost entirely given up on commerce in favour of chasing down NFT’s and, Has Meta completely given up on photo sharing as the primary way Instagram is used and are instead going all in on short-form video whilst also trying to position Instagram as a branding and not a conversion platform. They have almost entirely given up on commerce in favour of chasing down NFT’s and Digital Collectibles. (924 words) - [5 best games creators that you must follow on TikTok](/content/blog/5-best-games-creators-that-you-must-follow-on-tiktok.html): A list compiled by someone who works in the games industry and watches a lot of gaming TikTok and not a writer who got paid £50 to pop out another list feature., A list compiled by someone who works in the games industry and watches a lot of gaming TikTok and not a writer who got paid £50 to pop out another list feature. (893 words) - [Food influencers, and how to partner with them on delicious influencer marketing successes](/content/blog/food-influencer/index.html): Food influencers have long been one of the most popular subsets of the content creator universe, delivering delicious imagery and culinary insight to our ravenous eyeballs on a daily basis. But how best to partner with a food influencer? And do you even need to be a food brand to do so? Let us expla, Food influencers have long been one of the most popular subsets of the content creator universe, delivering delicious imagery and culinary insight to our ravenous eyeballs on a daily basis. But how best to partner with a food influencer? And do you even need to be a food brand to do so? Let us explain it all. (1,285 words) - [How aspiring influencers can attract more brand deals](/content/blog/how-aspiring-influencers-can-attract-more-brand-deals.html): Becoming attractive to brands isn’t just about having a polished bio or a fancy media pack. Sure, they help (a little), but there are much deeper things to consider as an aspiring influencer looking to get more brand partnerships. , Becoming attractive to brands isn’t just about having a polished bio or a fancy media pack. Sure, they help (a little), but there are much deeper things to consider as an aspiring influencer looking to get more brand partnerships.  (837 words) - [NEWSLETTER 061 SUMMARY](/content/blog/newsletter-061-summary/index.html): A weekly summary of the Fourth Floor newsletter. To receive this free newsletter in full every Wednesday, simply sign up here ., A weekly summary of the Fourth Floor newsletter. To receive this free newsletter in full every Wednesday, simply sign up here . (601 words) - [We’ve got the FRESHEST merchandise](/content/blog/weve-got-the-freshest-merchandise/index.html): At FRΞSH, we create official, high-quality, exclusive merch and collectables from your favourite creators and games. We’re a dedicated store, and part of Fourth Floor’s offering under gifting and commerce., At FRΞSH, we create official, high-quality, exclusive merch and collectables from your favourite creators and games. We’re a dedicated store, and part of Fourth Floor’s offering under gifting and commerce. (467 words) - [OUTCOMES NOT RULES](/content/blog/outcomes-not-rules/index.html): Last week we came together for our ‘Quarterly’ company meeting. A ritual and a key part of the Fourth Floor culture. A time for the whole company to celebrate, recognise and reward the many great colleague achievements from the previous quarter., Last week we came together for our ‘Quarterly’ company meeting. A ritual and a key part of the Fourth Floor culture. A time for the whole company to celebrate, recognise and reward the many great colleague achievements from the previous quarter. (891 words) - [Instagram changes you need to know about](/content/blog/instagram-changes-you-need-to-know-about/index.html): Here’s a recap of some of the biggest changes to Instagram over the last few months:, Here’s a recap of some of the biggest changes to Instagram over the last few months: (650 words) - [Yes You Can!](/content/blog/catherine-cheetham-thoughts-on-this-2022s-international-womens-day.html): Fourth Floor’s COO Catherine Cheetham is very proud to stand with, and show her solidarity for this year’s BreakTheBias theme for International Women’s Day., Fourth Floor’s COO Catherine Cheetham is very proud to stand with, and show her solidarity for this year’s BreakTheBias theme for International Women’s Day. (951 words) - [How Twitch Raids work, and how to use them](/content/blog/how-twitch-raids-work/index.html): Understanding how Twitch Raids work is fundamental to understanding how the Twitch community interact with and support each other. A social function of the Twitch streaming platform, Twitch Raids allow streamers to share audiences, and rally viewership around special events. Read on, and we’ll expla, Understanding how Twitch Raids work is fundamental to understanding how the Twitch community interact with and support each other. A social function of the Twitch streaming platform, Twitch Raids allow streamers to share audiences, and rally viewership around special events. Read on, and we’ll explain everything. (950 words) - [NEWSLETTER 062 SUMMARY](/content/blog/newsletter-062-summary/index.html): A weekly summary of the Fourth Floor newsletter. To receive this free newsletter in full every Wednesday, simply sign up here ., A weekly summary of the Fourth Floor newsletter. To receive this free newsletter in full every Wednesday, simply sign up here . (515 words) - [GUESTLIST NOW OPEN FOR OUR VIRTUAL EVENT WITH YOUTUBE](/content/blog/guestlist-now-open-for-our-virtual-takeaway-event-with-youtube.html): Our fifth Takeaway event is on 19th August, and this time we’re extremely excited to have Sam Budd from YouTube/Google, providing a talk all about how food and drink brands can maximise their results with YouTube and reach valuable new audiences in the process., Our fifth Takeaway event is on 19th August, and this time we’re extremely excited to have Sam Budd from YouTube/Google, providing a talk all about how food and drink brands can maximise their results with YouTube and reach valuable new audiences in the process. (317 words) - [NEWSLETTER 064 SUMMARY](/content/blog/newsletter-0xx-summary-fw59s-3e89d-etpcy-tanr5/index.html): A weekly summary of the Fourth Floor newsletter. To receive this free newsletter in full every Wednesday, simply sign up here ., A weekly summary of the Fourth Floor newsletter. To receive this free newsletter in full every Wednesday, simply sign up here . (686 words) - [NEWSLETTER 067 SUMMARY](/content/blog/newsletter-067-summary/index.html): A weekly summary of the Fourth Floor newsletter. To receive this free newsletter in full every Wednesday, simply sign up here ., A weekly summary of the Fourth Floor newsletter. To receive this free newsletter in full every Wednesday, simply sign up here . (501 words) - [NEWSLETTER 065 SUMMARY](/content/blog/newsletter-0xx-summary-fw59s-3e89d-etpcy-55d44/index.html): A weekly summary of the Fourth Floor newsletter. To receive this free newsletter in full every Wednesday, simply sign up here ., A weekly summary of the Fourth Floor newsletter. To receive this free newsletter in full every Wednesday, simply sign up here . (589 words) - [Fourth Floor creates stunning gift box for Blanc game launch](/content/blog/fourth-floor-creates-stunning-gift-box-for-blanc-game-launch.html): Congratulations to our friends at Gearbox Publishing on the recent release of Blanc., Congratulations to our friends at Gearbox Publishing on the recent release of Blanc. (177 words) - [NEWSLETTER 063 SUMMARY](/content/blog/newsletter-063/index.html): A weekly summary of the Fourth Floor newsletter. To receive this free newsletter in full every Wednesday, simply sign up here ., A weekly summary of the Fourth Floor newsletter. To receive this free newsletter in full every Wednesday, simply sign up here . (411 words) - [Why (and how) Fourth Floor planted a new woodland - and why you should too](/content/blog/fourth-floor-and-co-forest/index.html): Fourth Flora? Engelbirch Lumberdink? We still haven’t worked out a name, but we have now successfully reforested a quarter-acre of south-west countryside, working alongside the brilliant Co-forest woodland regeneration project. , Fourth Flora? Engelbirch Lumberdink? We still haven’t worked out a name, but we have now successfully reforested a quarter-acre of south-west countryside, working alongside the brilliant Co-forest woodland regeneration project.  (430 words) - [NEWSLETTER 066 SUMMARY](/content/blog/newsletter-0xx-summary-fw59s-3e89d-etpcy-cptph/index.html): A weekly summary of the Fourth Floor newsletter. To receive this free newsletter in full every Wednesday, simply sign up here ., A weekly summary of the Fourth Floor newsletter. To receive this free newsletter in full every Wednesday, simply sign up here . (633 words) - [Fourth Floor and Roucan sign partnership deal](/content/blog/fourth-floor-and-roucan-sign-partnership-deal/index.html): Leading games marketing agency links up with live events powerhouse to grow client offer, Leading games marketing agency links up with live events powerhouse to grow client offer (483 words) - [FOURTH FLOOR ACQUIRES CREATIVE VIDEO STUDIO EXPLOSIVE ALAN](/content/blog/fourth-floor-acquires-creative-video-studio-explosive-alan.html): INFLUENCER MARKETING AGENCY FOURTH FLOOR ACQUIRES CREATIVE VIDEO STUDIO EXPLOSIVE ALAN, INFLUENCER MARKETING AGENCY FOURTH FLOOR ACQUIRES CREATIVE VIDEO STUDIO EXPLOSIVE ALAN (400 words) - [ChatGPT Describes How TIKTOK WORKS](/content/blog/open-gpt-describes-how-tiktok-works/index.html): What happens when you ask and AI bot to describe what TikTok is and how it works in less than 300 words. The future is already here and it is scarily accurate., What happens when you ask and AI bot to describe what TikTok is and how it works in less than 300 words. The future is already here and it is scarily accurate. (603 words) - [What is sludge content and why does it matter?](/content/blog/what-is-sludge-content-and-why-does-it-matter/index.html): The past year has seen an explosion of ‘sludge content’ on social, but does it actually work?, The past year has seen an explosion of ‘sludge content’ on social, but does it actually work? (543 words) - [A complete visual guide to the influencer marketing agency universe](/content/blog/a-complete-visual-guide-to-the-influencer-marketing-agency-universe.html): Fourth Floor have created a second comprehensive infographic of every key influencer marketing agency operating in the world today., Fourth Floor have created a second comprehensive infographic of every key influencer marketing agency operating in the world today. (209 words) - [Creators: Help us help you understand your community better](/content/blog/creator-audience-panel-research/index.html): Creators should have an easy way to understand what their audiences want. And the clear place to start with that is in sourcing meaningful community feedback. To action this, we’ve come up with a plan, that we’re looking for creators to be part of., Creators should have an easy way to understand what their audiences want. And the clear place to start with that is in sourcing meaningful community feedback. To action this, we’ve come up with a plan, that we’re looking for creators to be part of. (392 words) - [TikTok STRENGTHENS e-commerce toolset with new Shopify partnership](/content/blog/tiktok-strengthens-e-commerce-toolset-with-new-shopify-partnership.html): TikTok is moving into ecommerce. The short-form video platform have announced that they will be extending their partnership with Shopify to launch ‘TikTok Shopping’ with selected Shopify merchants across the UK, US, and Canada., TikTok is moving into ecommerce. The short-form video platform have announced that they will be extending their partnership with Shopify to launch ‘TikTok Shopping’ with selected Shopify merchants across the UK, US, and Canada. (306 words) - [Our top 10 UK brands on TikTok](/content/blog/top-10-uk-brands-tiktok/index.html): If you’re thinking of starting a TikTok channel for your brand, or need some inspiration for an existing TikTok channel, we’ve combed the platform to find the top 10 brands utilizing its fullest creative potential and mastering its particular angle on viral content., If you’re thinking of starting a TikTok channel for your brand, or need some inspiration for an existing TikTok channel, we’ve combed the platform to find the top 10 brands utilizing its fullest creative potential and mastering its particular angle on viral content. 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