# CASE STUDY Apex Legend: Community Cup

## CASE STUDY   Apex Legends: Community Cup

### Overview

**A four week long community event that showcases Apex Legends to new, current and lapsed players, where the winning team gets £50k!**

### The Challenge

**Create an authentic, UK based, competition celebrating the Apex community whilst bringing in new players as a way to ‘relaunch’ Apex Legends in the UK.**

### Our Approach

**Appeal to core and new audiences by partnering FPS creators with core Apex players who act as their mentor in a series of live streams before the Grand Final. Supplement this activity with TikToks and audience giveaways to ensure the community stays engaged.**

- We partnered with creators who live-streamed over the course of **four weeks,** preparing for the grand final, whilst releasing a number of VODs documenting their journeys.

- Our **full in-house production** team [**Explosive Alan**](https://www.explosivealan.com/) created the brand, all the video assets, and executed the live finale from the Play Apex official Twitch channel.

- We also utilised our gifting capabilities to design, create, and deliver **two hundred Apex themed items** to audiences to ensure ongoing engagement and support.

## RESULTS

**400 pieces** of content across a four week event culminating in a live final that reached **45,000 peak viewers**. VODs have hit a massive **37M views** across paid and organic - with the **77** pieces of organic content showing just how important strategic creator choice is to a campaign.