NEWSLETTER 063 SUMMARY

Welcome to a summary of the Fourth Floor newsletter, your weekly feed of the biggest news, developments, insights, and analysis from the ever-evolving world of influencer marketing.

Author: Scott Guthrie | #063 | 06 July 2022

Influencers to blame for nearly all crypto ad violations in India

Creators, rather than celebrities, caused over 92% of all crypto-related advertisement violations in India between January and May 2022. These are the findings of…

Creator Pay Calculator launched

Hashtag Pay Me launched this week, with the aim of helping influencers demystify the world of sponsored post pay. It’s the brainchild of Cynthia Ruff, who explains on her website: “Pay is incredibly nuanced, even in the corporate world, but over the last 18 months…

Differences between YouTube and TikTok lie in Product Design, Set, and Setting

Jim Louderback explains the similarities and differences between YouTube, Twitch and TikTok. Jim buckets the differences into three: product design, set, and setting…

The creative opportunities of spatial sound design

Spatial sound design presents exciting new creative opportunities for brands, according to Meta. Whilst a tonne of cash has been spent on visually-immersive AR and VR content, catering the Metaverse to the other senses has been overlooked…

TikTok’s teething problems with Livestream shopping

When it comes to tech-savvy, TikTok has it in spades. This core competency makes a disproportionate contribution to the value users derive from the shortform video platform. This competency provides a solid basis for entering new markets, too.

And so, in December 2021, TikTok launched livestream TikTok shopping in the UK. London was due to be the launch pad from which to enter Germany, France, Italy, and Spain in the first half of 2022, and the US sometime ahead of Black Friday…